Laura De Filippo

Bvlgari

Global Omnichannel Senior Manager presso Bulgari, LVMH

Drawing on over ten years of experience in digital marketing, Laura De Filippo specializes in developing strategies aimed at performance and customer acquisition across all digital channels. She currently leads Bvlgari's global omni-search strategy, with direct responsibility for SEO and working closely with the paid media team to create smooth and effective customer journeys. Her expertise covers key areas such as data-driven marketing, search optimization and conversion strategies, with the aim of maximizing the brand's digital potential. Passionate about innovation, Laura offers a unique vision on how artificial intelligence can enhance search strategy and foster scalable and sustainable growth. At Netcomm, together with Kleecks, she will illustrate how the synergy between SEO and AI is transforming search marketing in the luxury sector.