Giulia Dionisio

Alpitour

Head Of Digital & Direct Sales

Giulia is the Head of Digital & Direct Sales at Alpitour World since September 2021 and, as of November 2024, also holds the position of COO of Utravel, the startup of the AW group. At Alpitour World, Giulia is responsible for all digital touchpoints (3 sales websites and 1 corporate site) and B2C sales (via website or call center), manages investments in performance marketing and digital advertising, and coordinates the internal UX and Creative Design team. Since joining Alpitour, B2C revenue volumes have more than tripled, thanks to constant and iterative optimization of user navigation flows and the introduction of a data-driven mindset, which has led to the adoption of new technological solutions to improve and monitor the customer experience and increase the conversion rate. Before joining Alpitour World, Giulia worked for almost 4 years at BCG Platinion as a manager and previously at Deloitte Consulting, always with a focus on Digital Transformation.