Giorgio Falsone

LOACKER

Field Manager Digital Sales & E-Commerce Italy

Born in Palermo, he grew up surrounded by technology, and immediately nurtured a passion for the digital world and new media communications. He began his professional experience in Palermo in communication agencies focused on fast-moving consumer goods companies growth. He then continues in Milan, working directly in FMCG companies, in parallel with Master studies in Business Management in Paris: in the Parisian capital he delves into the impact of new digital businesses but also the impact of digital channels on traditional businesses. In 2021 he decided to join Loacker, an international reality where he reviewed the digital dynamics of the Italian market, until he took on the role of Field Manager in Digital Sales and Ecommerce for the Italian market. Today he leads the online sales team on the e-commerce site of the leading wafer company, but also marketplaces, for all the brands distributed by the Alto Adige-based company (Twinings, Darbo, Pema, Lorenz, Ovomaltine).