Gianluca Piccini is Head of IT at Max Mara Fashion Group, where he leads the company’s technology strategy and digital transformation initiatives. With extensive experience in enterprise IT and retail systems, he oversees the development and integration of innovative solutions supporting global operations, from supply chain to omnichannel customer experience.
At Max Mara—an iconic Italian fashion house founded in 1951 and present in over 60 countries —he plays a key role in driving technological evolution, ensuring scalability, security, and efficiency across the Group’s international infrastructure.