In this event we will try to answer the question: what role does branding play in customer acquisition?

We will introduce the funnel magnet, a tool that tells the effectiveness of a brand, and how good branding can improve the performance of the entire marketing funnel.

We will bring A2A, Deda, Maire and Pan di Stelle as success cases, showing three key aspects that characterize a modern and effective brand.

We will also analyze how effective branding campaigns can enhance performance results, through the success cases of DrMax (Italy's No. 1 e-commerce by growth in 2024) and Scarpamondo.

We will delve into strategies to increase brand awareness, strengthen loyalty and optimize ROI, leveraging data, automation and the support of Artificial Intelligence to refine targeting and improve campaign effectiveness.