Every digital project requires a scientific approach to maximize effectiveness and optimize the budget. Without a clear strategy, there’s a high risk of wasting time and resources on poorly targeted investments—an unsustainable option in today’s complex and competitive markets. Technological advancements and constant social and economic changes demand precise, data-driven decisions.

At Surf the Market, this strategic compass is brand positioning, the cornerstone of every marketing decision.

Through a case study, in our workshop, we will analyze the tangible impact of a scientific approach to the voice of customers, brand positioning, and operational marketing planning in determining the success of a go-to-market strategy for a digital project.