In an increasingly connected world, Merkle Italia and Plenitude have embarked on a revolutionary journey to relaunch Plenitude’s photovoltaic product, targeting a highly complex audience.
This initiative is not just a communication campaign but a digital transformation story driven by data and insights. Through the innovative geo-marketing module ‘XY,’ they overcame the limitations of traditional approaches, reaching their target audience with unprecedented precision. Their omnichannel strategy seamlessly integrates online and offline touchpoints.
Moreover, an advanced geo-measurement solution enabled accurate in-store visit tracking, proving the effectiveness of this data-driven approach.