Unified Commerce can transform the shopping experience by unifying physical and digital channels, and Salesforce has designed a unique commerce ecosystem, built with three key components, to ensure retailers deliver a smooth and personalized experience: a scalable e-commerce platform; a modern, connected cloud POS system; and an order management system integrated with all the systems that manage the customer experience.

Further enhancing this evolution is Agent for Commerce, Salesforce's latest innovation, which revolutionizes the shopping experience with intelligent and personalized recommendations. With the help of intelligent agents, customers can, for example, add products to their cart directly from messaging apps or online stores, making shopping even more intuitive, seamless, and engaging.

In this session, we will discuss how Unified Commerce and Agentic Commerce are creating smarter and more connected shopping experiences.