In an increasingly competitive market, the strategic use of data is essential to maximizing the effectiveness of advertising campaigns. In our presentation, we will explore the role of Performance+ as an innovative targeting tool that leverages AI and Amazon Ads data to significantly enhance business performance, both for endemic and non-endemic brands.

Through the Bialetti case study, we will analyze how Performance+ has not only optimized conversion-driven activations—reducing costs and increasing efficiency—but has also enabled a more precise identification of the brand’s customer persona. This refined digital communication strategy is highly effective across multiple channels and objectives.