MSC Cruises, in collaboration with Analytics Boosters, has transformed the MSC Book B2B e-commerce platform, the tool that travel agents globally use to book a cruise for their clients, through an ambitious plan focused on conversion rate optimization and user experience enhancement. Thanks to a seamless synergy between teams and a fully customized tracking system, the project enabled the collection and analysis of strategic KPIs, resulting in a double-digit ROI impact.

In this workshop, you'll discover practical, data-driven strategies that made a difference, with real-world cases, A/B testing, and strategic insights to boost your eCommerce performance.