Leone 1857, a historic Italian excellence renowned for the quality and craftsmanship of its products, has embarked on a digital transformation journey to innovate its sales model and meet the evolving demands of the B2B market.

In this session, we will explore the key milestones of this evolution—from adopting digital tools to optimize processes to selecting our B2B solution, B2B Boost, powered by Salesforce Commerce Cloud, to enhance order management and provide a more efficient purchasing experience for business customers.

We will also delve into the role of Agentforce, Salesforce’s AI-driven technology that supports B2B sales teams in customer interactions by automating repetitive tasks and providing strategic insights to optimize account management and sales processes.

A concrete case of how digital technology and artificial intelligence can enhance a brand with over 160 years of history, propelling it into the future while preserving its unique identity.