As PayPal celebrates 20 years of empowering digital customers in Italy, a new generation of entrepreneurs is reshaping the future of e-commerce. In this inspiring keynote, Maria Teresa Minotti, Sr. Country Director PayPal Italy, will explore with entrepreneur Marco Montemagno how two decades of innovation have paved the way for a new era of business - one driven by Gen Z’s bold, digital-first approach to entrepreneurship. From Italy to the world, we’ll dive into how young founders are leveraging technology, social commerce, and borderless payment solutions to build agile, purpose-driven businesses.