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Good thing it was supposed to be ‘just a website’

Managing complexity: things you should have known before starting a digital project 

 
Digitalisation is a huge opportunity for companies: that’s a fact. No digital project is an island in the ocean; rather, it is an archipelago of islands connected by complex relationships that, if ignored before starting, can waste a lot of time (and cost a lot of money) for businesses. 
 
Here we will discover together how to assess the complexity of a digital project starting from the case study of Baxter, one of the most important manufacturers of sofas and furniture Made in Italy.