Gianluca Punzi (Marketing Manager @ Calton) will share how Centri Dentistici Primo and Caredent improved their drive-to-store strategy by integrating Calton’s platform for review management and local listing within a true omnichannel approach.

During his session, Gianluca will explain how the group enhanced in-store visits and strengthened brand perception by centralizing the management of online reviews and Google Business Profiles through Calton.

Backed by real data, this talk will reveal:

✅ How optimizing and updating local listings led to a +22% increase in website clicks and +14% more calls to individual locations
✅ How responding to 99% of online reviews boosted both visibility and trust
✅ Why the customer experience starts on Google, long before the first appointment

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