Join us for an exclusive session where we unveil how Oniverse (frm. Calzedonia group) increased their revenue through AI-powered media budget optimisation. Pamela Merico, Client Manager at Dentsu, will share the team’s journey and transformation in adopting AI. This workshop will focus on insights and learnings, demonstrating how a data-driven budget allocation can increase efficiency and improve campaign performance across all digital media channels. Don’t miss this opportunity to learn from a real success story and take your media strategy to the next level!