In this workshop we will see how Cressi, a leading Italian water sports company, has revolutionized its presence on Amazon thanks to a profound evolution of its advertising strategy.
 
Marian Toma, eCommerce Manager at Cressi, will tell about the company's change of approach: starting from basic advertising to innovative strategies that take full advantage of the Amazon Ads full potential. We will discover how the professional and conscious use of Amazon Ads tools has enabled the company to grow even in a market that seemed saturated. It will be a valuable opportunity to understand how to move from a basic advertising strategy to more elaborate and sophisticated strategies on Amazon, with the aim of opening up new opportunities for growth even in more established markets.