Paolo Borrone, Senior SEO e Conversion Optimization Manager in Versace, presents a workshop on conversion rate optimization (CRO) through a data-driven and iterative approach. Moving beyond the limitations of the traditional design-development-implementation cycle, the brand leverages ContentSquare to analyze user behavior, identify opportunities, and test solutions via A/B testing. Two concrete case studies will demonstrate the benefits of this method, showcasing improvements in conversions and reduced implementation time. This workshop will provide practical tools and strategic insights for digital marketing, UX, and CRO professionals looking to enhance performance through data-driven decision-making.