B2c eCommerce has gone through various phases in Italy: the initial hype, the speculative bubble in 2000, the rebirth a few years later, the significant development with which it scared traditional commerce (not inclined to innovation), the affirmation in Italian Retail as a driver of innovation and consumption growth in the pandemic years. Today online commerce confirms that it plays a central role in Retail. It continues to grow, fueled by innovation (not just technological), and is experiencing a new phase of consolidation.

The speech aims to explore, through data and evidence, the evolution of the B2c eCommerce market in Italy over the last twenty years.