Revamping your website—whether it’s a domain change, platform switch, or full redesign—is a high-stakes move. Done right, it’s a game-changer for growth. Done wrong, it can lead to serious consequences: drops in organic traffic, search engine rankings, and even revenue.

In this session we’ll give you a step-by-step guide to navigating website migrations with confidence, focusing on international markets. You’ll learn tested strategies and hear real-world success stories from top brands that turned potential risks into measurable wins.

What you’ll learn:

• The must-follow steps to plan and execute without losing momentum.
• How to retain your search visibility across international markets.
• The pitfalls that trip up even seasoned marketers—and how to sidestep them.
• Proven methods to ensure your bottom line stays strong through the transition.
• Metrics and approaches to evaluate the ROI of your migration efforts.

We’ll dive into standout case studies, like LAGO (furniture and design), Alberta Ferretti (fashion), Luca Barra (jewelry), Eurobrico (FIY) covering migrations on platforms like Shopify and proprietary CMSs.

This isn’t just about avoiding risks; it’s about leveraging a migration as a strategic growth opportunity. Let’s turn change into your competitive edge.