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M.O.S. Identity Resolution: increasing Reach with Cross-Domain & Cross-Device Approach

In an increasingly connected and customer-centric environment, interactions between consumers and brands are increasingly dedicated to experience.

User and customer data is a treasure trove that often remains hidden: the real challenge is to turn it into a strategic asset for your business.

The end of third-party cookies, planned by Google by the third quarter of 2024, complicates the picture and confronts the world of advertising and marketing with a pivotal challenge.