Luca Cassetti is the Secretary General of Ecommerce Europe, the European digital commerce association. He is responsible for leading and coordinating the public affairs team and activities of the association. Luca Cassetti advises the Board of Directors and the Executive Committee with respect to policy challenges and ensures that the association acts accordingly at EU level. He is also responsible for maintaining and developing relations with EU official bodies and policymakers, in close cooperation with the team. Before becoming Secretary General in July 2020, Luca Cassetti was Ecommerce Europe’s Director of EU Public Affairs. Luca graduated at the Catholic University of Louvain-la-Neuve in 2013. He holds a Master’s Degree in Public Administration, with a focus on European Policies and Management. Luca speaks Italian, French and English fluently.