Stop measuring affiliate success like paid search—it's costing you!
While paid search can be turned on and off for measurement, affiliate links continue driving value long after publication.
Modern brands are abandoning paid search measurement models for frameworks built specifically for partnership marketing. Their data reveals a surprising truth:
Affiliate programs drive far more revenue than traditional analytics show. Here’s what marketing leaders measure instead:
- True incrementality (sales that would disappear without affiliate partnerships)
- Partner influence across the full customer journey, not just last-click
- Hidden revenue from content that drives value months or years after publication
- The gap between credited conversions and total partner-influenced revenue
Join us and discover your hidden partnership revenue and defend your affiliate budget with confidence!
Workshop powered by Stratagem Agency - https://stratagem.agency/ - and impact.com