In this workshop we will explore how the Bolton Group's Personal Care division optimized its advertising strategies on Amazon through two success stories: the launch of Chilly no-rinse and the repositioning of the Acqua alle Rose brand.

Lorenzo Savini Nicci, eCommerce Manager Bolton Personal Care, and Amalia Fatone, Client and AdTech Director at Witailer, a Retex Brand, will share their experience in using Amazon Marketing Cloud. We will learn how this solution has enabled the company to better identify and understand its target audiences, implement targeted and effective targeting strategies, and measure specific KPIs, including new customer acquisition.

A real opportunity to discover how to integrate data and insights into retail media strategy on Amazon and to maximize the return on advertising investments through a data-driven approach.