Sponsor

Mediamatic

MARKETING & CONVERSION

Company Profile

Mediamatic is the media agency of ìMMM Group, characterized by a proprietary Artificial Intelligence solution developed in partnership with the Polytechnic of Milan for the real-time optimization of online advertising investments, operating cross-channel on the 3 main areas of digital advertising (SEM, Social Media and Programmatic).

The constant learning and fine tuning process, made possible by Machine Learning technologies applied to communication campaigns, allows the analysis and optimization of all the main performance parameters (KPIs), in order to guarantee continuous incremental improvements for communication objectives (Awareness, Interest, Consideration, Purchase).

Mediamatic's technological platform is now applied in various industries (events, finance, beauty, education and travel), allowing to perfect and validate algorithms and optimization models, with concrete business results for advertising investors.