MailUp+Contactlab is a prominent entity in the Italian landscape, resulting from the merger of two leading companies in the cloud marketing technology sector. Both present in the market for over 20 years, MailUp and Contactlab joined forces in 2022 under the leadership of the Growens Group, giving life to a unique and strengthened business unit.MailUp+Contactlab provides brands with a wide range of omnichannel marketing solutions and services that support their unlimited growth journey. It offers an advanced email and SMS marketing platform that allows marketers to reach their target audience quickly and effectively, and to monitor campaign results through advanced reporting. The platform is also highly configurable and customizable to meet the specific needs of brands.Among the distinctive services offered by MailUp+Contactlab are a Customer Data Platform and advanced solutions for marketing automation and hyper-personalization, which allow experienced marketers to eliminate data silos and organize data available on various brand touchpoints in a single view. This enables the creation of more targeted and effective engagement and loyalty campaigns, thanks to the actionability of data, for the benefit of businesses and partners.Today, MailUp+Contactlab is a reference point in the Italian martech market, with 230 professionals supporting over 9,500 client companies. The platform stands out for its ease of use, efficiency, cost-effectiveness, and ability to provide personalized solutions to brands of all sizes and industries.