King’s College London
Teaching Fellow in Marketing
Matteo Montecchi is a Teaching Fellow in Marketing at King’s Business School. He has several years of experience in marketing education across a range of universities in the UK and abroad. At KBS, Matteo teaches modules at undergraduate and postgraduate level, including Principles of Marketing, Consumer Behaviour and Social Media Marketing.
Matteo is interested in how digital technologies and emerging social platforms influence the creation, development and management of fashion and luxury brands. His interests also include marketing decision-making and regulatory issues associated with the distribution of luxury products. Previously Matteo held the positions of senior lecturer, course leader and programme director at UAL (University of the Arts London, London College of Fashion) – Fashion Business School.
He has held visiting positions at Milan Politecnico and Università Cattolica del Sacro Cuore (Milan) and works with global fashion and luxury companies to explore emerging consumers’ drivers and how these are re-shaping purchasing experiences.